The System

This isn't marketing. It's a pipeline.

Every piece of the system works together. Content builds trust. Ads drive reach. Automation converts leads. We manage all of it.

What's Included

Here's exactly what we build and run for you every month.

Front-End Growth

Follower Ads

We run paid follower ads targeting homeowners in your service area — by zip code, age, and interest. These ads grow your local audience every week with people who are actually your customers.

What this does: Builds a warm, local audience who knows your name before they need you.

Trust at Scale

Retargeting Ads

Once people have seen your page, we retarget them with trust-building content — job walkthroughs, testimonials, before/afters. These ads follow your warm audience and turn recognition into real intent.

What this does: Moves people from “I've seen these guys” to “I'm calling them.”

Monthly Shoot Day

Video Content

One shoot day per month. We capture the content — on-site, in your voice, your crew, your work. No polished commercial energy. Native, credible video that performs on Instagram.

What this does: Keeps your feed active and your ads fresh with real content.

Lead Qualification

ManyChat DM Automation

Every DM that comes in gets handled. We set up automated flows that qualify the lead — trade type, location, timeline — and book them straight onto your calendar. You show up to the estimate. That's it.

What this does: Turns Instagram engagement into booked appointments automatically.

Monthly Strategy Call

Strategy & Optimisation

Once a month, we review results with you — what's working, what we're rotating, what's next. You're always in the loop without being in the weeds.

What this does: Keeps the system improving every single month.

Every Month, You Get

  • 2 follower ads (front-end growth)
  • 1 carousel ad (value / education)
  • 3 story ads (short, native, UGC-style)
  • 3 retargeting ads (warm audience conversion)
  • ManyChat DM automation setup and management
  • Campaign setup and ongoing optimisation
  • DM setter scripts and follow-up frameworks
  • 1 shoot day per month
  • 1 strategy call per month

Getting Started

From discovery call to live system in under 30 days.

  1. Week 1

    Discovery call, onboarding, account access, and strategy brief.

  2. Week 2

    Shoot day scheduled. Ad accounts set up. ManyChat flows built.

  3. Week 3

    First content filmed. Ads reviewed and approved by you.

  4. Week 4

    System goes live. Follower ads running. DM automation active.

  5. Ongoing

    Monthly shoot, monthly call, continuous optimisation.

Want to see what this looks like for your business?

Book a discovery call and we'll walk you through the system, tailored to your trade and service area.